Parked.com enforces arbitrage, paid traffic ban
I got an interesting email from Parked.com today. They have been notified by Yahoo that from 14th February 2008, Yahoo will not pay for any clicks generated as a result of bought traffic or any traffic from PPC or hyperlinks.
So, since Parked.com is a Yahoo based parking company, the only traffic that will be paid for by Parked from now on is traffic from type-ins and search engine traffic.
This is an interesting development and will have an effect on many parked domain owners. Will this force some domainers to turn to services such as Whypark that allow you to place your own ads and create content filled pages without enforcing these restrictions? I have written a WhyPark review if you want to learn more.
Here is the complete email:
Dear Parked.com customers,
We were notified today by Yahoo that all Yahoo based parking companies, including Parked.com, must begin enforcing the no arbitrage/no paid traffic general provision. As a reminder, Section 2 Subsection g. in the Parked.com Terms of Service states:
“All other types of traffic including bought traffic, traffic driven by PPC campaigns, traffic directed from hyperlinks are not permitted. If your traffic originates from any sources other than type-in and search engine traffic, you will not be entitled to payment as per this Agreement. Regular checks are carried out and we reserve the right to suspend any domain from our Service at any time, on our sole discretion, if we reasonably believe that you have violated this Agreement; for example, if we suspect that the traffic on your domain is bought, generated or redirected in any way that contravenes these terms and conditions.”
For more information please see http://www.parked.com/tos/.
Accordingly, all arbitrage must stop effective 1pm PST on Thursday, February 14, 2008. Even though arbitrage will no longer be allowed, all accounts will still be paid.
If you have any questions please do not hesitate to contact your account manager.
We thank you for your business and continued support.
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7 Responses to “Parked.com enforces arbitrage, paid traffic ban”
February 13th, 2008 at 1:08 pm
Ah, the beauty of corporate idiots. Always making room for new competitors.
February 16th, 2008 at 7:53 pm
[...] also commented about the latest decision by Parked.com to not pay for arbitrage traffic and how it might cause many of us to move our domains to a customizable parking provider like [...]
February 20th, 2008 at 3:07 am
yeah, I will loose my main income
March 24th, 2008 at 11:29 pm
[...] blogged recently about the all Yahoo based parking providers including Parked.com abitrage ban - which basically means that if your domain has traffic coming from sources other then search [...]
April 15th, 2008 at 2:57 am
Hi John,
Interesting post. I have several domains with parked.com. What are your thoughts on using something like BANS to setup quick eBay stores on those domains we’re not using?
April 15th, 2008 at 7:28 am
Well, anything is better then not getting paid for your arbitrage clicks Alan.
June 21st, 2008 at 7:59 am
This the beginning of a major AD trend. Click-fraud is rampant and advertisers are not getting the results they expect.
in a few years I expect several major changes.
1/ As search is integrated directly into the web browsers, there will be fewer type-in traffic. Over time type in traffic will essentially be zero even for the 1 word sites such as a cars.com
2/ Google no longer lists sites hosted on paid parking servers. They want to increase user satisfaction because at the moment Landing onto a click bank means endless clicking on links that take you nowhere.
3/ Advertisers will want results. ie instead of pay per click, it will be pay when traffic buys/pays for the product being advertized for.