Electron Interactive acquires Storage.com

Internet advertising firm Electron Interactive has acquired the domain name Storage.com. The exact terms of the transaction were not disclosed, however, it is reported to be one of the largest domain name transactions in 2008.

“We are building out our local advertising network one major vertical at a time,” said Electron’s Chief Strategy Officer, Joe Davison. “We believe that category-defining, generic domain names like Storage.com are grossly undervalued compared to their power as consumer brands.”

In this case, the brand defines more than one multi-billion dollar industry: both self storage, and data storage.

“Subsequent to this acquisition, we will be making a major announcement in the coming weeks with regards to the future of the Storage.com domain name,” Davison said. “Ultimately, we’ll do whatever creates the most long-term value for Electron.”

Electron is considering several strategies for maximizing the impact these assets will have on earnings, which experienced rapid growth leading up to the acquisition. One strategy includes integrating Storage.com into their Electron Local™ platform — tying it into a global salesforce.

“We believe that Storage.com is the perfect domain name with which to demonstrate the Electron Local™ platform,” Davison continued. “We’ll literally revolutionize advertising in the storage industry overnight. Whether you need storage in Phoenix, New York, or Hong Kong, you should be able to find it on Storage.com.”