Domaining How To - A Recap
April 16, 2008 by admin
Filed under Domain News, Domaining 101
I noticed quite a few people visit this blog using search terms like how to start domaining, domaining how to, domaining ebook, domain ebook, domain name ebook so I thought this was as good a time as any to recap some of the articles I have written in the last few months that teach you various domaining techniques.
On October 5th 2008 I talked about domain whois monitoring and what you should do to protect your domain searches. The importance of this topic became apparent on the 9th of January 2008 when it was discovered Network Solutions was doing some shady stuff with regards to whois monitoring. It feels nice to be able to say “I told you so” once in a while :).
On November 25th and 26th I listed the country code top level domains and generic top level domains.
On the 11th of February 2008 I described in detail how to find available domain names.
On the 13th of February 2008 I explained what you can do avoid banned domain names. I have since provided a free google banned checker tool here at dnxpert.com.
On the 14th of February I asked you if you rush your domain purchases. Domain research and due diligence are very important when it comes to choosing the right domain name for your business.
On February 26th, 2008 I provided a detailed guide on how to find expired domains.
On March 11th, 2008 I described how you can protect yourself in domain transactions.
This information and a lot more is available in my 80 page domain ebook or domaining ebook 
whichever you prefer.
DNXpert.com has a domaining resource section with various tools, books, and programs you can use to further your domaining knowledge.
Domaineering is the web-based marketing business of acquiring and monetizing Internet domain names focusing on their use specifically as an advertising medium rather than primarily speculating on domains as intellectual property investments for resale as in domaining where generating advertising revenue is considered more of a bonus while awaiting a sale. In essence, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits. Revenue is earned as potential customers view pay per click ( PPC ) ads or the Internet traffic attracted may be redirected to another website. Hence, the domain name itself is the revenue generating asset conveying information beyond just functioning as a typical web address. As the value here is intrinsically in the domain name and not in a website’s products or services, these domains are developed for advertising, ( i.e, “parked” ), and not into “conventional” websites. As with traditional advertising, domaineering is part art and part science. Often to be the most effective as an advertising tool, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which may require considerable skill and keen knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience. Domaineering generally utilizes a firm offering domain parking services to provide the sponsored “feed” of a word or phrase searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain. Occasionally content is added to develop a functional mini-website. Domaineers contend that their product, i.e., “domain advertising”, is a bona fide offering of goods or services in and of itself which provides rights to and legitimate interests in the generic domains they use. This often serves as their rebuttal or defense in addressing occasional accusations of cybersquatting. Domaineers and some of those who advertise online using keywords believe domaineering provides a useful, legal and legitimate Internet marketing service while opponents of domaineering decry the practice as increasing the ubiquitous commercialization of the world wide web. Domaineering aka “domain advertising” is practiced by both large organizations which may have registered hundreds or even thousands of domains to individual entrepreneurial minded domaineers who may only own one or a few. The earliest known verifiable identification and defining of domaineering as a distinct Internet advertising practice is attributed to Canadian Professor William Lorenz.