http://www.dnxpert.com/2008/04/16/domaining-how-to-a-recap/ A blog about the domain name industry Wed, 08 Feb 2012 15:02:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.dnxpert.com/2008/04/16/domaining-how-to-a-recap/comment-page-1/#comment-6922 Domaineering How To Sun, 29 Mar 2009 16:44:32 +0000 http://www.dnxpert.com/2008/04/16/domaining-how-to-a-recap/#comment-6922 Domaineering is the web-based marketing business of acquiring and monetizing Internet domain names focusing on their use specifically as an advertising medium rather than primarily speculating on domains as intellectual property investments for resale as in domaining where generating advertising revenue is considered more of a bonus while awaiting a sale. In essence, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits. Revenue is earned as potential customers view pay per click ( PPC ) ads or the Internet traffic attracted may be redirected to another website. Hence, the domain name itself is the revenue generating asset conveying information beyond just functioning as a typical web address. As the value here is intrinsically in the domain name and not in a website's products or services, these domains are developed for advertising, ( i.e, "parked" ), and not into "conventional" websites. As with traditional advertising, domaineering is part art and part science. Often to be the most effective as an advertising tool, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which may require considerable skill and keen knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience. Domaineering generally utilizes a firm offering domain parking services to provide the sponsored "feed" of a word or phrase searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain. Occasionally content is added to develop a functional mini-website. Domaineers contend that their product, i.e., "domain advertising", is a bona fide offering of goods or services in and of itself which provides rights to and legitimate interests in the generic domains they use. This often serves as their rebuttal or defense in addressing occasional accusations of cybersquatting. Domaineers and some of those who advertise online using keywords believe domaineering provides a useful, legal and legitimate Internet marketing service while opponents of domaineering decry the practice as increasing the ubiquitous commercialization of the world wide web. Domaineering aka "domain advertising" is practiced by both large organizations which may have registered hundreds or even thousands of domains to individual entrepreneurial minded domaineers who may only own one or a few. The earliest known verifiable identification and defining of domaineering as a distinct Internet advertising practice is attributed to Canadian Professor William Lorenz. Domaineering is the web-based marketing business of acquiring and monetizing Internet domain names focusing on their use specifically as an advertising medium rather than primarily speculating on domains as intellectual property investments for resale as in domaining where generating advertising revenue is considered more of a bonus while awaiting a sale. In essence, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits. Revenue is earned as potential customers view pay per click ( PPC ) ads or the Internet traffic attracted may be redirected to another website. Hence, the domain name itself is the revenue generating asset conveying information beyond just functioning as a typical web address. As the value here is intrinsically in the domain name and not in a website’s products or services, these domains are developed for advertising, ( i.e, “parked” ), and not into “conventional” websites. As with traditional advertising, domaineering is part art and part science. Often to be the most effective as an advertising tool, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which may require considerable skill and keen knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience. Domaineering generally utilizes a firm offering domain parking services to provide the sponsored “feed” of a word or phrase searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain. Occasionally content is added to develop a functional mini-website. Domaineers contend that their product, i.e., “domain advertising”, is a bona fide offering of goods or services in and of itself which provides rights to and legitimate interests in the generic domains they use. This often serves as their rebuttal or defense in addressing occasional accusations of cybersquatting. Domaineers and some of those who advertise online using keywords believe domaineering provides a useful, legal and legitimate Internet marketing service while opponents of domaineering decry the practice as increasing the ubiquitous commercialization of the world wide web. Domaineering aka “domain advertising” is practiced by both large organizations which may have registered hundreds or even thousands of domains to individual entrepreneurial minded domaineers who may only own one or a few. The earliest known verifiable identification and defining of domaineering as a distinct Internet advertising practice is attributed to Canadian Professor William Lorenz.

]]> http://www.dnxpert.com/2008/04/16/domaining-how-to-a-recap/comment-page-1/#comment-3797 | Domain Name News | Domain News | Expired Domains Sun, 20 Apr 2008 15:49:21 +0000 http://www.dnxpert.com/2008/04/16/domaining-how-to-a-recap/#comment-3797 [...] my recap of informative free articles on Domaining How To a few days ago I thought I’d put together a list of domaining resources you may find [...] [...] my recap of informative free articles on Domaining How To a few days ago I thought I’d put together a list of domaining resources you may find [...]

]]> http://www.dnxpert.com/2008/04/16/domaining-how-to-a-recap/comment-page-1/#comment-3739 Top 10 Things Shoemoney, ProBlogger And Britney Spears Have In Common | Domain Name News | Domain News | Expired Domains Thu, 17 Apr 2008 20:09:30 +0000 http://www.dnxpert.com/2008/04/16/domaining-how-to-a-recap/#comment-3739 [...] to learn about domaining? Read the Domaining How To summary post. These icons link to social bookmarking sites where readers can share and discover [...] [...] to learn about domaining? Read the Domaining How To summary post. These icons link to social bookmarking sites where readers can share and discover [...]

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