Alexa alter their ranking system

Alexa have announced they have altered their ranking system. The change made everyone’s Alexa rankings tumble. This blog went from 110,000 to 150,000. I noticed my neighbour DotSauce went from 50,000 to 149,000. More popular blogs like ShoeMoney were also affected.

In the past, the Alexa ranking was calculated by counting users that visited your page that happened to have the Alexa toolbar installed. Since not many general users use the Alexa toolbar, the Alexa statistic was usually criticized for not reflecting real site statistics.

The new Alexa system tries to provide a proper traffic indicator. They now get their data from a number of sources - they don’t indicate what those sources are, but they say the new system reflects proper internet traffic.

We listened to your suggestions, and we believe that our new rankings system is much closer to what you asked for. We now aggregate data from multiple sources to give you a better indication of website popularity among the entire population of Internet users.

I for one welcome this change. If we can now reliably use Alexa ranking as a website traffic indicator, it can only be good for business.

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5 Responses to “Alexa alter their ranking system”

Francois
April 18th, 2008 at 11:16 am

Thansk for the update.

I compared the traffic of DNF, NP and DomainNews
and seen they have a very similar traffic.
Ok for the first two ones, but I am very astonished of DomainNews traffic.
I am missing something?

By the way it look likes DNF is becoming again more popular than NP, NP was the most popular domain forum this past year.

admin
April 18th, 2008 at 11:29 am

Yea I noticed things have been going down at NP in recent times too.

Perhaps it was the sale of the skin advertising that pissed off a lot of people :).

Jamie
April 18th, 2008 at 11:47 am

With the DNF and NP deal, I think it’s pretty clear by the numbers that DNF has taken over at the #1 spot. If you look at the current users for each DNF is a great deal higher.

Current Active Users as I type…
DNF= 3,319
NP= 2,543

This number is greater at times as well.

admin
April 18th, 2008 at 11:56 am

The interesting thing about DNF is that most of those 3,319 have paid for their membership :).

michael berkens
April 18th, 2008 at 4:00 pm

Our Alexa score on our blog actually went up to 98K from 140K

thedomains.com

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