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Big Brands Buy Into .Tel
Posted on December 15th, 2008 by admin in Domain News | 1 Comment »
Within hours of opening of the registration period for trademark owners Telnic Limited, the Registry Operator for the new .tel top level domain name, has announced that it has received thousands of applications for registration from leading brands.
“We’re delighted to see applications from such a breadth of businesses and categories worldwide,” said Khashayar Mahdavi, CEO of Telnic. “Trademark owners have obviously got the message that .tel is a huge departure from .com-type domains that host web content and is instead an innovative platform for communications.”
Telnic reports that within the first minute of Sunrise (the two-month period for trademark holders to apply for their .tel domains), Google, Apple, Microsoft, News Corporation, MySpace, Amex, BP, FedEx, Virgin, Sony, Gap, Visa, McDonalds, Orange, MTV, Dell, Coca-Cola, Vodafone, Honda, Intel, BlackBerry, P&G, Starbucks, Subway, Johnson & Johnson, Dominos, Cisco, Unilever, Best Buy, British Airways and Victoria’s Secret are just some of the big name brands that have applied for registration of their .tel domains marking the .tel Sunrise launch a success.
Trademark owners only have until February 2nd 2009 to register their trademarks for .tel domains in this protected period, after which time the ICANN-approved Universal Dispute Resolution Process (UDRP) will enable brand owners which have not protected their trademarks to re-gain them. This can however be a long and costly process.
To see a more expansive list of brand names that have applied for their .tel domains go here.
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