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Register.com Has A Pop At GoDaddy – Dodgy Stuff

Posted on December 19th, 2008 by admin in Domain News | 3 Comments »

The Web Hosting Industry Review has revealed an interesting tactic used by Register.com to promote their own credentials in the domaining industry – by having a pop at the competition ie Godaddy.

Basically, Register.com distributed what amounts to a mini press release outlining what it has done in the past for the industry and its clients and compared it to Godaddy’s alleged shows of extravagance and pompousness ( summed up by Godaddy’s Super Bowl commercials ).

Register.com’s aim in all this was to highlight “that people might be sick of hearing from Go Daddy every time it runs an ad in the Super Bowl. And to suggest to small businesses that Register.com’s priorities lie – perhaps rightly – in other areas, and that the company is trying to be as careful with its money as SMBs are being with theirs right now.”

It’s all great stuff but I personally think it’s wrong to promote your own services by having a go at the competition in this way – especially because Godaddy has every right to spend money on commercials and promotions – it’s what any company would if it wants to advance and has the capital to follow through.

However, rather than preach on I took the liberty of posting the letter sent to Web Hosting Review for you to make up your own mind:

“Hi David,

Every year come Super Bowl time, we are subjected to GoDaddy CEO Bob Parson’s antics around his edgy Super Bowl ads and this year will be no different. But, while GoDaddy will continue to ignore to the realities of today’s business client and instead preach the excesses of fast cars and women, Register.com continues to focus on how to best help businesses make an impact online.

So, ignoring the flash, here are the facts. Register.com’s big investments in 2008 have been in things like:

- Service – hired 50 new reps, opened a second North American based customer service center and increased their dedicated customer service training staff

- Products – completed the retooling of our entire product line to better meet the needs of small business customers. Invested ~$1m in a competitively priced hosting services with a 100% uptime guarantee

- Small Business Resources – focused on articles and interviews aimed at helping small businesses be more successful on the web

Some of GoDaddy’s big investments in 2008 have been in things like:

- Spokespeople – the list is long and costly (Danica Patrick, Dale Earnhardt Jr., Amanda Beard, Chad Johnson)

- Advertising & Events – Indianapolis 500 2008, Super Bowl 2008, TV ads, sponsorships and a $2 million holiday party

- Merchandise – You can buy your GoDaddy t-shirt, collectors edition cars and other ‘gear’ right from their website

Hasn’t our current business environment had enough of excess? That’s the kind of thinking that sets Register.com apart – specifically from a company like GoDaddy. Register.com focuses its investments on reliable products and customer service, not over-the-top sponsorships, parties and ads.

The types of things Register.com is investing in are making a difference
in small business customers’ businesses (i.e. helping them find new customers, gain exposure and operate more efficiently). Please let me know if you’d like to discuss the topic further with Register.com CEO Larry Kutscher.”

Thoughts?

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