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Ask Acquires Domain Monetizer Sendori.com

Posted on January 22nd, 2009 by admin in Domain News | No Comments »

Ask Sponsored Listings, a division of IAC, today announced they have acquired Sendori.com – the exchange for direct navigation search – as reported by CNET News.

Sendori is an alternative unused domain monetizer – it sends qualified visitors from undeveloped web domains directly to advertiser websites. Founded in 2006, the company developed the patent pending technology PureLeads(TM) to enable search advertisers and domain owners to mutually benefit from typed-in domain traffic. Sendori delivers users to content pages from national and local advertisers where as conventional parking pages present users with generic pages with sponsored links.

The acquisition provides Ask Sponsored Listings with expanded access to millions of unique users who arrive at websites by typing domains into their web browser. Sendori will operate as a wholly owned subsidiary of IAC. Financial terms of the deal were not disclosed.

Sendori provides more than 130,000 advertisers with access to 33 million unique visitors each month. Sendori’s PureLeads(TM) technology is instrumental in every brokered transaction, ensuring the highest degree of integrity for visitors delivered to an advertiser’s website.

“This acquisition comes as interest in targeted performance advertising vehicles has increased,” said James Speer, President of Advertising Networks. “Our goal is to deliver the strongest ROI to advertisers by controlling the sourcing and qualification of their leads, and Sendori’s PureLeads(TM) technology strengthens the overall value we provide to advertisers.”

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