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Study Shows 77% British Consumers Prefer .uk To .com

Posted on December 9th, 2009 by admin in Domain News | 1 Comment »

The .uk registrar Nominet conducted a poll recently with some interesting results. According to it’s published survey results, more than three-quarters (77%) of British consumers prefer a .uk to a .com when searching for information online.

The results indicate that consumers prefer to click on .uk links as they believe the websites would present the most appropriate and local information.

This indication is another good piece of news for ccTlds.

Other interesting information obtained from the report points to a growth in annual domain registrations. The Russian Federation, with an increase of 40.5% recorded the highest growth in registrations, closely followed by Poland with 29.1% and Brazil with 25%. The .uk domain registry scored highly with a 10.7% growth and strong market penetration with more than 100 domain names per 1,000 inhabitants.

The only ccTLD to decrease in size is .cn, the Chinese registry. It has dropped by 0.5% in the past twelve months allowing .de, with its steady growth, to regain its position as the largest ccTLD by volume.

Phil Kingsland, Director of Marketing and Communications at Nominet, comments:

“It’s encouraging to see that despite market saturation and the global economic recession, the .uk registry and other ccTLDs have remained strong. The report demonstrates that both consumers and businesses are willing to invest in ‘local’ domains because they are seen as reliable, relevant and trusted and will give them a direct route to their target audience.”

“The findings show that businesses must now pay attention to Internet brand awareness and marketing strategies that are in line with consumer expectations. It is a global marketplace, but what we are seeing is that consumers trust and rely on a more local touch point with a brand.”

“We look forward to working closely with the Internet community next year to uphold this trusted reputation and continue to make the Internet a safe place for all.”

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