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A Call To Action That Works
Posted on January 13th, 2010 by admin in Domain News | 1 Comment »
There are people on both sides of the fence when it comes to call to action domain names. Some are all for them, others oppose them strongly sticking to the old “generic domain names are the only way to go” adage.
One call to action domain name that has the figures to prove that it works is downforeveryoneorjustme.com
With an Alexa rank around the 20k mark and a Compete rank of 35k and rising this domain name with a simple website is a definite success.
What is the site about?
The site lets you check whether a website is simply down as a result of problems with your PC or ISP or is down for everyone. We have all had this problem at one time or another.
DownForEveryoneOrJustMe.com was started by Twitter engineer Alex Payne and changed ownership over the weekend when Payne sold it to Bweeb, Inc, as announced by Alex on his blog and also on TechCrunch.
Bweeb Inc run Site5 Web Hosting and are doing the smart thing with their newly acquired service – they are advertising their own hosting service’s uptime.
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The term “call-for-action” is being totally misused throughout the domaining community.
A call-for-action expression has three elements: it’s a complete sentence (not a phrase or a subordinate clause), contains a command of some kind, and features an active verb.
For example:
BuyDomainsHere (or BuyDomains)
–(You)BuyDomains: “You” (as the subject of the sentence) is understood.
QuitSmokingNow (or QuitSmoking)
are calls for action.
Your example is not.
Maybe a better term for the kinds of domains you’re talking about might be “catchy slogan” or just “slogan” domains.
Then there are complete sentence domains, such as iReport, iReview, or iRveviewBooks (which I have), but they are weaker versions of the call-for-action, and, therefore, are not as powerful (well, iReport and iReview would be exceptions, but still not call-for-action domains. However, YouReport would be call-for-action because of the command aspect and feature of “you.” Even “Report” is a call-for-action domain because the “you” is an understood subject/noun, and all you need for a complete sentence is a subject/noun-verb combination).
BTW, I’m an English teacher, and I teach this stuff for a living. The call-for-action essay can be a very powerful tool, and I try to instill this fact in my students’ minds.
The true call-for-action domain can also be very powerful tool in this business, especially if it’s memorable and sticks in your head like a popular catchy tune.
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