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A Domaining Precedent – Location-based Leasing of Premium Domain Names

Posted on March 4th, 2010 by admin in Domain News | 1 Comment »

This week saw the launch of the first location-based leased domain name. The location-based service – that allows multiple people or businesses to exclusively operate the same domain name in different geographic markets – is pioneered by RootOrange – the first and only company that operates a service of this nature.

The first domain name to undergo location-based leasing is Attorney.com – dubbed “number one legal domain name in the world” by RootOrange.

According to the press release released by the company, the keyword “Attorney” generates over 1.8 million monthly exact searches in the United States alone. Law firms and individual attorneys, in any metropolitan area, can now grab their share of exclusive localized traffic to and marketing power of the www.attorney.com domain – seizing an immediate and enormous competitive advantage in their regional marketplace.

Here is a video that describes how RootOrange and localized domain leasing works:

To learn more about their services, visit RootOrange.com.

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