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UserAirplanes Buys Flying.com!
Posted on April 7th, 2010 by admin in Buying & Selling, Domain News | 1 Comment »
As spotted by TechCrunch, the folks of UsedAirplanes.com have purchased the domain name Flying.com for a reported $1.1 Million.
According to what’s currently on Flying.com, the new owners plan to “develop the first community and social media based portal for flying.”
UsedAirplanes.com is the aviation marketplace for used airplanes for sale as well as all used aircraft for sale – so a social network for plane enthusiasts should complement the existing site nicely.
As Mark J Horne, President & CEO of UsedAirplanes points, the term “flying” is very much sought after via search engines:
“Owning a domain name of this caliper (SIC) will allow us to expand our talents deeper in the aviation business and build upon the success of UsedAirplanes.com. The word “flying” is known and understood by virtually every person and the word is used in every area within the aviation industry. In addition, Google, Yahoo and Bing process approximately 20 million search queries for the word “flying” every month.”
Personally, I would have thought that the domain name would have made it’s money back quicker if it was promoting and selling flight tickets – like Fly.com does, but we shall have to wait and see what the folks from UserAirplanes.com have in store for us with their new acquisition.
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I agree that it probably doesn’t make sense to use it for an airplane site.
Do you think it’s accurate that there are 20M searches with the word “flying”?