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Facebook Personalization – My Likes And Dislikes
Posted on April 26th, 2010 by admin in Domain Development, Domain News | 1 Comment »
Present day website/domain development usually goes hand in hand with social network integration as social network exposure is a great way of building brands and traffic to your site.
As you may or may not be aware, a couple of days ago Facebook announced the big launch of “making the rest of the web social” by releasing a big upgrade to their system called “Facebook personalization”.
Concretely, what have they released?
1. Where as previously interaction with external sites via Facebook credentials involved logging in via Facebook Connect – an explicit protocol that required you to log into Facebook and specifically allow the external site access to your Facebook details, this new development gives implicit permanent access to participating sites without prior authorization with the aid of iframes and cookies.
2. Facebook have released new social plugins – little widgets that can be embedded into external sites to make pages of external sites personalized to your Facebook preferences.
3. True personalization via the open graph protocol which basically means any external stuff you “Like” via the Like social plugin goes straight to your Facebook profile as a like of yours – helping to define you as a consumer/Facebook user.
What I like about the new system
1. Obviously, this new development can go a long way towards centralizing your browsing experience as a single Facebook login will mean you can surf the web and enjoy web features without having to register/signup/login to any other sites while online. Do your shopping, read news, play games, all under your single Facebook guise.
2. The benefits of these new features from the point of view of webmasters are easy for everyone to see. I’d bet my house we will see personalized ads, personalized features and much more appearing on all progressive sites as a result of likes and dislikes and general preferences of individual Facebook users/visitors.
My dislikes
1. Facebook is getting so much power from this. Google and everyone else should seriously watch out as if things are played right, Facebook can can lay claim to a huge chunk of the internet. Both unsuspecting users and willing participants will be letting Facebook view what and where they surf the whole time they are online. That is huge!
2. Once again, Facebook have blatantly gone and made privacy settings public by default with regards to Facebook personalization. You are by default sharing your personal information with the outside world, whether you are aware of it or not!
3. As quoted in one of my favourite Seinfeld episodes, “worlds are colliding”. Think about it. You log into Facebook, catch up with friends, are bored, so you go and search for some porn. Forgetfully, you click on a “Like” of a story/picture/video you find and suddenly that dirty item is shared with all your Facebook friends including your friends/family!?! Alternatively, you go to a site like wordrant.com and comment about how you hate your boss and what a dick he is. It instantly gets posted on your Facebook wall.
4. The widgets and the whole “permanent session by default” stuff is crazy. Log into your Facebook account and then go to a site like likebutton.me and you will view a list of stuff your friends like. What’s stopping hackers from mimicking the whole Facebook page by using some css and widgets and duping you into giving them your Facebook login/password.
Am I overreacting with my observations or do you share my views? Would love to hear your comments.
By the way, here is a link describing how to turn off the default public Facebook personalization settings in your profile.
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Really interesting read. The problem I see with this is that most of the general public (i.e. those who are not tech savy) have no idea of the possible privacy implications of this recent “feature”. In typical Facebook style they have forced it on their users.
Facebook can do whatever it want, but it should be clearly explained to their user base what it entails. Users should then have the be able to opt-in if they want to.